Facebook is constantly releasing all kinds of optimizations and tests. You’d think Zuckerberg’s development henchmen were working 25/7. You probably don’t even have the same version of Facebook on your phone as I do, because Facebook is trying out different features in different regions.
It is virtually impossible to always be up-to-date when it comes to Facebook updates. This makes it all the more important to keep an eye on the most important developments. We have listed 4 for you here. Some of the features will probably never be fully developed, but they give an insight into the future of Facebook and show which features the Facebook team is focusing on. This can help you prepare for the next steps.
Right at the beginning, an interesting marketing feature. A new function has been added to the drop-down menu for advertisements, which makes it possible to place a similar advertisement to the competition.
You don’t get any detailed information when you click on it. However, the object for which the advertisement is running is displayed. In this way, you can find out the advertising tactics of the competition and use them for your own purposes.
2. snooze
The second feature is the “Snooze” button, which is also located in the drop-down menu. By clicking on the button, you can take a break from annoying friends or pages. You can now unfollow groups, friends or pages for 24 hours, a week or 30 days.
3. new “Events” tab
Facebook also played around a bit by placing the “Events” tab in the lowerfunction-bar for some users.
What is special here is that the developers have not removed any other functions from the bar, but only added the tab.
Since the beginning of the year, Facebook has been working to improve event integration on its network. No wonder, as this clearly goes hand in hand with Mark Zuckerberg’s reinvented vision.
The Facebook founder emphasizes civic engagement and group involvement as key areas for his social network. If Facebook is increasingly involved in real-life events in the future, this could help to ensure that Facebook continues to be seen as a fundamental part of society.
4. audience indicator
This new feature has a lot of potential. It shows you from which region most views on your videos come. This enables advertisers to focus their promotion more precisely and thus react immediately to viewer/user trends.
This type of direct marketing will become more common on Facebook in the future, as the company is working on processing the huge amounts of data even better for advertising purposes . However, the data collection has been available on Facebook Insights for some time now.
Taken individually, this small tool is nevertheless helpful, and it also provides a glimpse into the future of Facebook data processing.
