Facebook may not be the newest social network, but it’s certainly one of the most useful platforms for marketers. 93% of social media advertisers use Facebook ads, for example, which clearly indicates that it’s worth it.
We’ve put together 9 helpful facts to help you improve your strategy and take your Facebook marketing to the next level.
1. 39% of Facebook users say they follow business pages because they want to receive special offers.
2. The average reach of a post is only 6.4% of the page’s total likes.
3. 47% of Facebook users only access the site via the mobile app.
4. A study states that the most effective length for Facebook ad titles is four words with link descriptions of 15 words.
5. videos with automated sound annoy 80% of users.
6. videos with subtitles increase watch time by about 12%.
7. your video ad has about three seconds to capture the viewer’s attention.
8. shorter posts get about 23% more interaction than longer Facebook posts.
9. video posts get more shares than any other post type.
Think for yourself about which channel is the right one for your company. It is important that the content is right and that you respond to interactions.
