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How micro-influencers are changing marketing!
When selecting influencers, many brands assume that bigger is better and opt for people with the largest number of followers. However, as marketing guru Seth Godin notes, marketing on such a large scale can sacrifice what makes you special in the first place. Instead of getting big, companies should look for the “smallest viable audience” of fans and build meaningful and engaged communities around them. This post is about why social media isn’t for targeting the masses, why you should talk to people who are part of your “tribe”, and how you can get better results when you work with micro-influencers. Telling great stories to the target audience. Thanks to the diversification of media, content is now available for almost
Pinterest ads:
Pin-Ads are now also available in Germany!
Pinterest is generally a powerful social media platform that should not be underestimated. In the past, however, Pinterest was often neglected in German marketing and the platform tended to receive less attention. Interest in the platform came predominantly from female users, who compiled images and ideas as a source of inspiration in their own virtual pinboards. But now the time has come and it seems as if Pinterest is also rolling up the German advertising market from behind. Pinterest has now also rolled out the Pinterest Ads function in Germany! The full range of Pinterest Ads functions is now available to advertisers in Germany. Step-by-step instructions on how to set up the Pinterest ad manager, as well as some tips
9 Facebook marketing statistics worth knowing for 2019
Facebook may not be the newest social network, but it’s certainly one of the most useful platforms for marketers. 93% of social media advertisers use Facebook ads, for example, which clearly indicates that it’s worth it. We’ve put together 9 helpful facts to help you improve your strategy and take your Facebook marketing to the next level. 1. 39% of Facebook users say they follow business pages because they want to receive special offers.2. The average reach of a post is only 6.4% of the page’s total likes.3. 47% of Facebook users only access the site via the mobile app.4. A study states that the most effective length for Facebook ad titles is four words with link descriptions of 15
All Influencer Marketing Conference Munich 2019
Learn. Connect. Inspire. Influence. This was the motto on April 3, 2019 at the ICM Munich. The All Influencer Marketing Conference is already in Munich for the third time. Influencer marketing is more important than ever. Almost every company is already working with influencers or is planning to enter this field. And why not? No other measure can be as customer-centric as influencer marketing. If you would like to find out more, you are welcome to attend and secure a ticket for the conference. Among other things, you can look forward to expert talks on the latest tactics for effectively optimizing your strategy as well as tips and tricks that can lead your company to success through influencer marketing. At
Instagram flags the profile change for business and private accounts
Instagram says: “Over the next few weeks, you may see rearranged features at the top of your profile (…). Photos and videos will not change in your grid.” First, the regular profiles are changed. As you can see, the profile picture is moved to the right. The “follow” and “followers” functions will be reduced in size and lowered. There will also be quick links such as “Message” or “Email”. More interesting, however, are the changes for business accounts. Among other things, there will be features such as “Shop”, which is related to Instagram ‘s renewed on-platform shopping push. It is clear that the change is still in the testing phase and it is not known how marketers can use this
Instagram Marketing – Stories & Fresh Analytics
Instagram published information about a new advertising function: “Advertise in Stories” is the idea behind the function. Advertisers will also receive extended page analyses via analytics. According to Facebook, story formats are the future of social media. Instagram is launching a new ad format that allows advertisers to reach their target group via stories. The new tool is comparable to Facebook’s “Boost” tool. The marketer can pay contributions for their advertising to appear in the feeds of the target group. As Instagram Stories have become a crowded marketing channel, it makes sense for Instagram to offer this to advertisers. The trick behind it is that the ads can be made entertaining and engaging so that they fit seamlessly into your
