Instagram secret code: New feature for exclusive content!
Now the company is experimenting with an exciting function: posts that are only visible with a secret code. What is behind this idea and how could it change the use of Instagram? Secret code for more exclusivity Imagine a post that is only accessible to those who have a special code. This is exactly what […]
Instagram Spotlight Alphonso Davies
Instagram Spotlight Alphonso Davies In fast jedem Wirtschaftszweig ist Online Marketing inzwischen essential wichtig und eine feste Stütze im Marketing Mix. Um seine Produkte online zu bewerben sind Influencer eines der wichtigsten Tools um dabei erfolgreich zu sein. Das Ziel der Unternehmen ist eine Person zu finden die perfekt zum Produkt passt und natürlich auch […]
How to protect your Instagram account from hackers
So schützt Du deinen Instagram-Account vor Hackern Egal welche Plattform oder welche Software, niemand nichtmal ein Social Media Manager kann sich alle Passwörter merken. Oft entsteht aus einer gewissen Faulheit, ein immer wiederkehrendes Passwort, dies kann schnell zu einem Fehler werden. Denn ist z.B der Instagram Account erstmal gehackt, gibt es erstmal einige Sorgen. Wer […]
TikTok Family Pairing
TikTok Family Pairing Die Social Media Neuheit der letzten Jahre ist auf jeden Fall TikTok. Nachdem die chinesische Seite erst noch belächelt worden war ist sie jetzt in aller Munde. Schnelle Verbreitung, organische Reichweite und sämtliche andere Vorteile lassen TikTok immer interessanter werden und auch für Influencer unverzichtbar. Jedoch gibt es auch Nachteile, die zu […]
Instagram face filter on
Facebook opens Spark AR effects to everyone!
All users can now use the new Spark AR effects from Facebook on Instagram. In addition, artists can publish their work using the new Effect Gallery. The creation of AR effects has been around for some time, but until now they have only been made accessible to individual creators and have helped some influencers to […]
The smallest possible target group:
How micro-influencers are changing marketing!
When selecting influencers, many brands assume that bigger is better and opt for people with the largest number of followers. However, as marketing guru Seth Godin notes, marketing on such a large scale can sacrifice what makes you special in the first place. Instead of getting big, companies should look for the “smallest viable audience” […]
Pinterest ads:
Pin-Ads are now also available in Germany!
Pinterest is generally a powerful social media platform that should not be underestimated. In the past, however, Pinterest was often neglected in German marketing and the platform tended to receive less attention. Interest in the platform came predominantly from female users, who compiled images and ideas as a source of inspiration in their own virtual […]
All Influencer Marketing Conference Munich 2019
Learn. Connect. Inspire. Influence. This was the motto on April 3, 2019 at the ICM Munich. The All Influencer Marketing Conference is already in Munich for the third time. Influencer marketing is more important than ever. Almost every company is already working with influencers or is planning to enter this field. And why not? No […]
Instagram Marketing – Stories & Fresh Analytics
Instagram published information about a new advertising function: “Advertise in Stories” is the idea behind the function. Advertisers will also receive extended page analyses via analytics. According to Facebook, story formats are the future of social media. Instagram is launching a new ad format that allows advertisers to reach their target group via stories. The […]
Instagram has influenza – How to analyze Instagram influencers
Instagram continues to grow nicely. As an agency, we also use this platform for some of our clients. Nevertheless, we always read skeptically between the lines because, as we all know, not all that glitters is gold. When we scroll through the suggestions in the Instagram news feed, we often have the feeling that we […]
