Instagram Spotlight Alphonso Davies
Instagram Spotlight Alphonso Davies In fast jedem Wirtschaftszweig ist Online Marketing inzwischen essential wichtig und eine feste Stütze im Marketing Mix. Um seine Produkte online zu bewerben sind Influencer eines der wichtigsten Tools um dabei erfolgreich zu sein. Das Ziel der Unternehmen ist eine Person zu finden die perfekt zum Produkt passt und natürlich auch […]
How to protect your Instagram account from hackers
So schützt Du deinen Instagram-Account vor Hackern Egal welche Plattform oder welche Software, niemand nichtmal ein Social Media Manager kann sich alle Passwörter merken. Oft entsteht aus einer gewissen Faulheit, ein immer wiederkehrendes Passwort, dies kann schnell zu einem Fehler werden. Denn ist z.B der Instagram Account erstmal gehackt, gibt es erstmal einige Sorgen. Wer […]
The smallest possible target group:
How micro-influencers are changing marketing!
When selecting influencers, many brands assume that bigger is better and opt for people with the largest number of followers. However, as marketing guru Seth Godin notes, marketing on such a large scale can sacrifice what makes you special in the first place. Instead of getting big, companies should look for the “smallest viable audience” […]
Insta-Influenza #2: How to analyze influencers via story views
In our last article, we introduced you to the Likeometer tool. Now that we’ve learned a lot about Instagram influencers, we received a nice tip this week. During our weekly reading, we came across an exciting article on Drum.com. There, an expert from a renowned agency is asked how measurements can be taken in influencer […]
What is influencer marketing?
Almost all companies nowadays use social media and have their own social media presence. Many companies often don’t know how to use their channels in a targeted and lucrative way to achieve their goals. They run a few Facebook ads here and there and try out YouTube ads. In the end, companies spend far too […]
