Video marketing: Explanatory films

We also produce explanatory films for your companies. Of course, we’ll advise you in selecting the approach that’s right for you. What is an explanatory film? It’s an animation video that makes otherwise complex products and topics simple and easy to understand.

 Explanatory films

Such videos typically make use of simple language, pictures and/or graphics. This smart, fun approach often takes the form of a charming story in combination with picture and sound. This allows content heavy or complex processes to be portrayed in such a way that the viewer can digest the message easily.

This not only informs the audience, but entertains them. A well-structured, humorous story allows us to convey exactly what is most important for the corresponding target group.

The explanatory film makes it possible to communicate the unique features and advantages of products and services of your company against the competition, and to convince prospective clients of your product.

Explanatory films as a modern marketing instrument

Your audience need no longer be tormented by long texts in order to get to the information they need. A good explanatory video will inform your audience quickly and easily on key content. The outcome? A positive, engaging and enticing impression of your business offering.

Explanatory films are valuable marketing tools. Done well, they convince prospects, and bring existing customers closer. Statistics show us that explanatory videos can increase conversion rates by up to 20%, thereby significantly increasing sales. Everyone knows the saying, “a picture says a thousand words”. If that’s true, just think – how many more words can a video say?

Jeder kennt den Spruch und die Metapher: „Ein Bild sagt mehr als 1.000 Worte“ Wie viel mehr kann dann erst ein Video aussagen?