The new “Facebook Attribution” tool is designed to provide advertisers with more data. It gives you a complete picture of which part of the ad actually leads to a business result. Unlike traditional marketing tools that rely on cookies and don’t give you a complete picture, the Facebook tool works with multiple sources.
Sources include Facebook Insights, Facebook Pixel, app events and offline conversions. Because of the combination, the tool gives you a clearer picture of the performance your advertising is achieving.
Of course, we know that the Facebook Attribution Tool doesn’t solve the problem of how the social media ad actually influences a business transaction. However, it is a big step towards transparency and tracking of the social drive business.
The main element of Facebook Attribution relates to better connecting online to offline conversions and bottom-line sales. There is still a long way to go before you have a system that provides you with all the information about the advertising measure, but Facebook attrib ution is a good tool to improve and better measure performance on the social media channel.
Find out more here.
Of course, we know that the Facebook Attribution Tool doesn’t solve the problem of how the social media ad actually influences a business transaction. However, it is a big step towards transparency and tracking of the social drive business.
The main element of Facebook Attribution relates to better connecting online to offline conversions and bottom-line sales. There is still a long way to go before you have a system that provides you with all the information about the advertising measure, but Facebook attrib ution is a good tool to improve and better measure performance on the social media channel.
Find out more here. 
