Influencer marketing agency
We can help you with any questions about influencer marketing
Influencer cooperations & campaign conception
Although the word influencer is quite new in our linguistic usage, the principle is not a new invention of marketing, but a business model that has been working for thousands of years – better known under the good old term referral marketing, which is where the principle of influencer marketing comes in.
As an influencer/creator marketing agency, we take care of everything: from developing the concept and selecting the right influencers to publishing the content and the associated reporting. Because for us, social media is not just a marketing channel – we are passionate about the topic. That’s why we always think of influencer marketing as a holistic brand strategy. From nano-influencers to the big macro-influencers with millions of followers.
Influencer marketing -
create trust
Micro- and macro-influencers are like opinion leaders in today’s world. They set trends and lead the way as the interface between companies and consumers when it comes to building trust in brands and products.
According to a study by the Nielsen Company, one of the largest market research companies in the world, around 30% of consumers trust online recommendations from influencers. Another survey of German consumers shows that 79% of users who follow an influencer have already decided to buy a product based on a recommendation. And according to Facebook, 70 percent of shoppers who frequently store online use Instagram as a portal where they can discover products. Functions such as swipe-ups or the new Instagram Shopping feature also enable brands to process purchases directly.
The secret of their success lies in the fact that they are in tune with the zeitgeist by being authentic. When influencers promote products, we don’t see it as advertising, but as a kind of recommendation from a friend.
Trust and authenticity of the respective influencer therefore play an important role. Unfortunately, this is precisely where the biggest mistakes happen time and again. To avoid these, we as an influencer agency draw on our large pool of experience and a broad network to develop the best strategy for you
Social definitions
Micro-influencers
approx. 10,000 – 100,000 followers. We have a broad network of micro-influencers. As an agency, we have already designed and implemented countless micro-influencer campaigns. Whether sports, beauty or DIY!
Macro-influencers: approx. 100,000 - 1,000,000 followers.
We find the right macro-influencers and work with your brand to develop them into authentic testimonials.
Mega influencer: from 1,000,000 followers.
You want to get the big influencers excited about your brand. We can help you!
Influencers appear particularly authentic as they are initially perceived as normal people from next door. With micro-influencers in particular, you often have the feeling that you grew up with this person.
However, as soon as influencers have more followers, such as macro-influencers with over 100,000, communication works slightly differently. The difference is even greater with mega-influencers. This is because many macroand mega influencers now earn their living with professional influencer marketingand therefore have completely different means and types of content at their disposal. In order to achieve targeted positioning in the target group, the various mechanisms must therefore be finely tuned to each other.
Engagement rate in influencer marketing
In general, larger accounts have a lower level of engagement than smaller influencer accounts. On the one hand, the scatter loss among the target group is higher for large accounts; on the other hand, channels such as Instagram itself also influence engagement through their constantly changing algorithms. Larger accounts are also more likely to have many inactive accounts among their followers. However, a high engagement rate shows that the content is also relevant for the community. Especially with very specific target groups, the relevance of the content is decisive in the war. So if you are targeting a niche market, it is worth taking a look at the engagement rate as well as the number of followers when selecting influencers. You should also look at the reach of the respective influencer’s stories.
Especially in the niches and when it comes to building trust with the target group, smaller influencers, so-called micro or even nano influencers, score points. Of course, we also have exciting influencer cases in store and will be happy to advise you on all aspects of influencer marketing.
How social media agencies proceed
Research
Tools
Negotiation
We have the contracts
Campaign implementation
We coordinate everything!
UGC campaigns
User-generated content refers to content created by users and customers, e.g. reviews, testimonials, images and videos. UGC is an important part of modern marketing strategies as it builds trust and credibility from the customer’s perspective. Our team of experienced creative and marketing professionals work closely with our clients to ensure that our UGC advertising materials present their brand and products in an authentic and engaging way. We ensure our campaigns are in compliance with online advertising and social media platform guidelines and regulations to ensure our clients reach their goals and target audience. We create custom campaigns on various social media such as Instagram, Facebook, Twitter or TikTok to encourage users to share their experience with the brand or product.
What is user-generated content?
What is UGC content?
UGC Content stands for “User Generated Content” and refers to the content created by users or customers and published on social media platforms, websites and other digital media. The content can consist of ratings, reviews, comments, images, videos, blogs and other types of content created by users.
What are the advantages of UGC content?
There are many advantages of UGC content. One of the biggest benefits is that UGC content has high credibility and authenticity as it is created by customers or users. UGC content can also help improve interaction and engagement with the target audience as it allows users to actively participate and share feedback and reviews. In addition, UGC content can also help to improve a brand’s branding and reach by being shared on social media platforms and other digital channels.
How can you create UGC content?
UGC content is created by users or customers interacting with a brand or product. However, there are steps a brand can take to encourage the creation of UGC content. These include using consistent hashtags and tags to make it easier for users to create and share content. A brand can also run competitions or promotions to encourage content sharing. In addition, a brand can respond to reviews and comments from customers and use their feedback to share the content on social media platforms and other digital channels.
How can UGC content be used in the marketing strategy?
UGC content can be used in different ways in a brand’s marketing strategy. One way is to share the content on social media platforms and other digital channels to improve branding and reach. A brand can also use UGC content to create targeted advertising campaigns aimed at specific audiences. In addition, UGC content can also help to improve trust and engagement with customers by being used as testimonials or customer reviews.
Why is UGC content important for social ads and delivers better conversions?
UGC content is important for social ads as it has higher credibility and authenticity than other types of content. UGC content comes from users or customers sharing their opinions, reviews, comments and experiences with a brand or product, which can help improve trust and engagement with customers. When UGC content is used in social ads, it can help ads appear more authentic and relevant, resulting in a higher conversion rate. Customers are more likely to click and convert on ads with UGC content because they feel that the brand is responding to their needs and interests and that other customers have had positive experiences with the product or service. Overall, UGC content can help improve the effectiveness of social ads and lead to higher conversion rates.
