Insta-Influenza #2: How to analyze influencers via story views

In our last article, we introduced you to the Likeometer tool. Now that we’ve learned a lot about Instagram influencers, we received a nice tip this week. During our weekly reading, we came across an exciting article on Drum.com. There, an expert from a renowned agency is asked how measurements can be taken in influencer campaigns. Her approach?

Instagram story views as a measured value

Instagram “copied” the great Snapchat function for a reason. Users love their stories and enjoy watching what others are up to. Whether celebrities or hobby influencers, stories are a beautiful and effective form of presentation:

“Instagram Stories now boasts 400 million daily users and advertisers have duly flocked to the ephemeral offering, upping spend and largely opting to work with the platform’s many influencers.”

Instagram makes the reach and resulting success dependent on the views of a story.

“According to influencer marketing agency Activate, Stories was found to be the second-most popular social media feature that influencers used for sponsored campaigns, after posts on their Instagram news feeds.”

For example, big names such as Zalando & Co are increasingly looking at the statistics of the stories when it comes to cooperations. The results there cannot be falsified to any great extent. We think this is a logical and sensible approach.