Instagram says: “Over the next few weeks, you may see rearranged features at the top of your profile (…). Photos and videos will not change in your grid.”
First, the regular profiles are changed. As you can see, the profile picture is moved to the right. The “follow” and “followers” functions will be reduced in size and lowered. There will also be quick links such as “Message” or “Email”.
More interesting, however, are the changes for business accounts.
Among other things, there will be features such as “Shop”, which is related to Instagram ‘s renewed on-platform shopping push.
It is clear that the change is still in the testing phase and it is not known how marketers can use this change. However, the change has great potential to benefit business.
Keep an eye on your Instagram profile over the next few weeks.
