Instagram continues to grow nicely. As an agency, we also use this platform for some of our clients. Nevertheless, we always read skeptically between the lines because, as we all know, not all that glitters is gold.
When we scroll through the suggestions in the Instagram news feed, we often have the feeling that we are seeing one and the same person… Of course, this is not the case. Rather, it’s symptomatic of Instagram culture. One filter is the “hot shit” and everyone jumps on the bandwagon. Not only is influencer marketing ultimately limited to a few industries, but companies have also recently been complaining about the ROI of such collaborations. When we as an agency receive an inquiry or an offer from such opinion leaders, we often have to smile.
We currently have one user with almost 300,000 followers. The price for one post and two Instastories is around 3,500 euros….Now the opinions are divided:
One camp says: ” It’s cheap! Where can you get 300,000 Reichweichte for that money? ?”
The other camp says: “Are you still clean?”
We say: “The number of followers is not a decisive factor for us! We prefer to take a look at the statistics and the” interaction rate“of each individual account, which is very important to us.”
How do you do that? Today we’ll show you our favorite tools to get a feel for all the influencers!
LIKEOMETER is the answer
The tool was created by founder Ben more by chance than anything else. He had complained about Instabots with his friends some time ago and posted a list of accounts and interactions online. He received good feedback very quickly and continued to build on the idea.
Today you can use Likeometer for free!
You can use Likeometer to quickly search for users and accounts. If a desired account is not listed, you can submit it! After a while, your desired account will be added.
We like the wide range of selection options in the form of filter functions. In addition, the usability is very intuitive and you can click through quickly. A great tool for us! Thanks for that!
