Instagram published information about a new advertising function: “Advertise in Stories” is the idea behind the function. Advertisers will also receive extended page analyses via analytics.
According to Facebook, story formats are the future of social media. Instagram is launching a new ad format that allows advertisers to reach their target group via stories. The new tool is comparable to Facebook’s “Boost” tool.
The marketer can pay contributions for their advertising to appear in the feeds of the target group.
As Instagram Stories have become a crowded marketing channel, it makes sense for Instagram to offer this to advertisers. The trick behind it is that the ads can be made entertaining and engaging so that they fit seamlessly into your target audience’s feed.
Now to the page analytics. Instagram has launched “Instagram Analytics” as part of Facebook Analytics. The tool helps advertisers to determine their target group more precisely. The program expands the tracking of website clicks, impressions and new followers to determine the lifespan, dwell time and website visits, among other things. Improved analytics tools will also help to better measure advertising campaigns on Instagram.
