Now the company is experimenting with an exciting function: posts that are only visible with a secret code. What is behind this idea and how could it change the use of Instagram?
Secret code for more exclusivity
Imagine a post that is only accessible to those who have a special code. This is exactly what Instagram is currently testing. These “secret” posts could enable a new type of interaction between usersand their followers. An example shows how the Instagram design profile uses this feature: “Enter secret code” prompts viewers to see the content.
New ways of interacting
This function could be particularly interesting for brands and creators. It opens up the possibility of providing exclusive content for specific target groups only. Superfans could gain access to special content through special codes, while brands could unlock discounts or exclusive offers for selected customers only. This type of personalization could significantly strengthen customer loyalty.
Comparison with previous features
The approach is reminiscent of the “Reveal” sticker feature for Stories that Instagram introduced last year. This feature allows stories to be hidden behind a blurred effect that can only be removed by sending a direct message to the creator. However, the secret code posts are a step further, as the access code is distributed separately from the actual post. This method could take interaction to a new level and encourage users to actively engage with the content.
Potential for brands and creators
The possibilities offered by this feature are almost unlimited. Brands could use it to share regional updates or to send exclusive information to customers.who have already registered in their system. Creators could share intimate or exclusive content only with a select group of followers.accessible from the inside. This type of exclusive content could also increase the number of direct messages, which in turn could increase interaction on the platform.
An experiment with potential
Although it is currently only a test, the feature shows promising approaches. The test is being carried out on one of the company’s own Instagram accounts and, if successful, could be rolled out on a broad basis. So far, Instagram has not released any further information on a possible rollout, but the community is eagerly awaiting news.
Conclusion
Instagram remains innovative and is constantly looking for new ways to inspire users. The secret code feature could be an exciting addition that opens up new opportunities for both brands and individuals. It remains to be seen whether this function will catch on, but there is great anticipation for future developments.
