As a young agency, we are always happy to take on new challenges. And these challenges often start with customer request number 1:
“Dear pirates, we want a” little “more followers and, above all, more posts. Can you do that?”
We receive such or similar requests almost every day.
Our answer:
“Yes, we can, but do you also have a communication concept?”
For large agencies, the topic of “storytelling” is nothing new. However, social media is still an abstract concept in many medium-sized companies in 2018. Not only is not everyone familiar with the direct benefits of a social media channel, the main question is how to deal with it.
This is where every company needs to start: Whether Facebook, Instagram or other social networks. Each one is a CHANNEL. In order to achieve sustainable effects, these communication channels must be well thought out and used in a coordinated manner. Spreading a classic marketing concept with bold slogans on Facebook is not enough to speak of a social media strategy.
THROUGH THE STORY TO CONVERSION
We know that: It’s easier said than done. But we are specifically addressing small companies here, companies that cannot pay tens of thousands of euros to a creative agency. Think about who your main target group is first! In a densely populated social media world, why should they like your company page?
OFFERS ADDED VALUE!
“Everyone is on social media! We need it too!”
Many companies start their social media life like this. They force the topic of social media on themselves and quickly realize that it’s not that easy. Simply posting something is not enough!
BE VARIABLE WITH THE CONTENT !
It’s the mix that counts! Think about categories that your company stands for. And try to present these categories to users in different ways.
An example: Photo postings from company events or trade fair posts are quite nice, but should not exclusively decorate your page. Try to avoid written content. Every website benefits from a classic blog function and so does Facebook!
Once again: Facebook is a channel to build a community, of course! But the next step is to cover your company goals if you want to generate leads via social media.
WHAT DO YOU WANT TO ACHIEVE WITH SOCIAL MEDIA?
There are many companies that use Facebook & Co. simply to be there. There is still a widespread misconception among many people that you only need to get followers quickly in order to have a certain relevance. YES! Of course a page with 10,000 fans looks better than a page with 100 likes. But Rome wasn’t built in a day either, and just because you don’t have many fans yet doesn’t mean that the account can’t still be used profitably for the respective business…
Before you use social media:
1) What does your company want to achieve with social media?
2) Which target group does your company appeal to?
3) Choose the right social media channel. Not all at once!
4) Think about a clear strategy for your social networks. Quality before quantity!
5) Support your channel with social media advertising. But track all activities!
