Various factors influence the performance of Facebook ads. In conclusion, it is not easy to answer certain questions. The approach, the sender, the budget, the time or special situations influence the cost per click (CPC), the click-through rate (CTR) and the conversion rate (CR) of Facebook ads. Nevertheless, industry comparisons on the performance of Facebook ads are useful and show how competitors are doing.
An infographic from Wordstream compares the CPC, CTR and CR of Facebook ads in 18 industries. The figures relate to the US market, but provide interesting facts and show how certain industries achieve results on Facebook that would not be possible with Google AdWords.
The industry that can be seen as a high-flyer is not fashion or beauty. No, the legal sector achieves a CTR of 1.61% with Facebook ads according to Wordstream. In comparison, the automotive industry is at 0.8%.
The infographic is for guidance only. Always think about your own experience with Facebook ads. Compare your company’s competitors. Not those from other sectors.
