Pinterest is generally a powerful social media platform that should not be underestimated. In the past, however, Pinterest was often neglected in German marketing and the platform tended to receive less attention. Interest in the platform came predominantly from female users, who compiled images and ideas as a source of inspiration in their own virtual pinboards.
But now the time has come and it seems as if Pinterest is also rolling up the German advertising market from behind.
Pinterest has now also rolled out the Pinterest Ads function in Germany! The full range of Pinterest Ads functions is now available to advertisers in Germany.
Step-by-step instructions on how to set up the Pinterest ad manager, as well as some tips and tricks, can be found on the Pinterest website at: https://help.pinterest.com/de/business/article/set-up-your-campaign
Four different Pinterest advertising formats are currently available:
- Promoted Pins
- Promoted Video Pins
- Promoted app pins
- Promoted Carousels
We are happy to finally have a new platform for advertisers!
