DAC - The largest influencer &
UGC campaign for member acquisition
The Challenge:
The ADAC is Germany’s largest mobility club, but membership recruitment via social media has hardly been developed to date. Traditional advertising measures only reached young target groups to a limited extent and there was a lack of an authentic approach on the relevant platforms.
Our mission: to use social media as a real growth driver for new members – with a large-scale influencer and UGC campaign.
Our solution:
We developed and successfully implemented the largest influencer & user-generated content (UGC) campaign for ADAC. The focus was on genuine community involvement, viral reach and performance optimization for member acquisition.
- Influencer power on all relevant platforms - from TikTok to Instagram, with creators who are close to the target group
- Authentic storytelling mechanics - instead of clumsy advertising, we conveyed the benefits of ADAC membership through real testimonials and entertaining formats
- UGC-first approach - through targeted interaction mechanics, we have activated the community to share their own experiences with ADAC
- Performance-driven optimization - the entire campaign was data-driven to achieve maximum conversion for new memberships
The result:
With this campaign, the ADAC has successfully entered into a digital dialog with the next generation – from a traditional brand to a community-driven movement.
- Largest influencer & UGC campaign in the history of the ADAC
- High interaction rates & organic reach through authentic content
- Significant increase in member registrations via social media
