Motel ONE
The Challenge:
Motel One is one of the hottest hotel brands in Europe – but social media shouldn’t just deliver pretty pictures, it should generate real interaction, organic growth and an impact on the brand community.
Our mission: to take Motel One’s social media presence to the next level – with smart content, organic growth and efficient distribution.
Our solution:
We developed and implemented a holistic social media strategy for Motel One – from content production to influencer activations and smart distribution.
- Content production at the highest level - visually appealing, brand-appropriate & with added value for the community
- Strategic editorial planning - perfectly tailored to target groups and platform dynamics
- Influencer collaborations - authentic brand stories through strong creators
- Efficient distribution - optimized based on data to maximize organic growth
The result:
- Sustainable organic growth on all relevant channels
- More community interaction & brand engagement through high-quality content
- Efficiency meets creativity - social media as a strategic growth driver
