Wayfair UK & Germany -
From Zero to Hero on social media
The Challenge:
Wayfair is one of the leading platforms for furniture and home accessories – but it was a different story on social media. Hardly any community interaction, an engagement rate of just 0.01%, and the content? Not optimized for social media, no real approach to the target group. Instead of lively interaction, there was a static presence with no impact.
Our mission: to transform Wayfair from a pure e-commerce player to a love brand on social media.
Our solution:
By analyzing and evaluating your campaign in real time, you always have an overview: Are the selected measures effective? What can be optimized? Performance marketing makes success measurable.
- Carousel posts & CGI visuals - inspiring product presentations with high share and save potential
- Influencer campaigns - authentic creators have brought the brand to life in their community
- TV spot extension for social media - Instead of bluntly adapting the storyline, we developed it further, made it more interactive and prepared it perfectly for the dynamics of social media
The result:
Wayfair now not only has a presence on social media – but a community that interacts with the brand, feels inspired and actively integrates the company into their everyday lives.
- Engagement rate increased from 0.01% to 1% - real community interaction instead of digital emptiness
- Social-first storytelling has perfectly linked TV & digital - for maximum awareness & impact
- Significantly more organic reach - through shareable content & smart distribution
- Wayfair doesn't just have a presence on social media - it has a community that interacts with the brand, feels inspired and actively integrates the company into their everyday lives.
Our solution:
By analyzing and evaluating your campaign in real time, you always have an overview: Are the selected measures effective? What can be optimized? Performance marketing makes success measurable.
- Carousel posts & CGI visuals - Inspiring product presentations with high share and save potential
- Influencer campaigns - authentic creators have brought the brand to life in their community
- TV spot extension for social media - Instead of bluntly adapting the storyline, we developed it further, made it more interactive and prepared it perfectly for the dynamics of social media
The result:
Wayfair now not only has a presence on social media – but a community that interacts with the brand, feels inspired and actively integrates the company into their everyday lives.
- Engagement rate increased from 0.01% to 1% - real community interaction instead of digital emptiness
- Social-first storytelling has perfectly linked TV & digital - for maximum awareness & impact
- Significantly more organic reach - through shareable content & smart distribution
- Wayfair doesn't just have a presence on social media - it has a community that interacts with the brand, feels inspired and actively integrates the company into their everyday lives.
