Social media activities have become an integral part of the modern marketing mix.
Facebook, Instagram, Twitter, LinkedIn and Pinterest are now part of everyday life – just like a smartphone.
In contrast to conventional marketing measures such as print ads, radio and TV commercials, social media activities are extremely easy to control and target – without any major wastage.
And best of all: social media is efficient, cost-effective and above all: measurable!
With no other medium is it easier to control how successful marketing activities are.
There is no more direct and credible way to reach your target group than with social media.
If you look at people’s behavior today, e.g. in the subway, or observe people waiting: it seems as if everyone is constantly online. You could miss something: the next event, a product launch or a last-minute meeting with friends. The cell phone is playing an increasingly important role.
One study (not mentioned here) asked: “What would be worse for you: a.) the loss of your wallet with all your credit cards, driver’s license and money or b.) your cell phone with all your personal data such as emails, photos, etc.”
Guess what the answer is.
There is no more direct and credible way to reach your target group than with social media.
Social media is most effective when used in conjunction with other online marketing tools, such as Google Adwords or SEM. In the best case scenario, these measures mutually stimulate each other and the success of the communication is even greater.
Social media meets your target group where they always are: online on their smartphones.
Social media is: effective, affordable, measurable.
