Facebook’s new attribution dashboard
The new “Facebook Attribution” tool is designed to provide advertisers with more data. It gives you a complete picture of which part of the ad actually leads to a business result. Unlike traditional marketing tools that rely on cookies and don’t give you a complete picture, the Facebook tool works with multiple sources. Sources include […]
Performance of Facebook ads
Various factors influence the performance of Facebook ads. In conclusion, it is not easy to answer certain questions. The approach, the sender, the budget, the time or special situations influence the cost per click (CPC), the click-through rate (CTR) and the conversion rate (CR) of Facebook ads. Nevertheless, industry comparisons on the performance of Facebook […]
Facebook target group: Shop visitors
Facebook Custom Audiences were previously limited to one condition: In order to reach a customer with Facebook Custom Audiences, you had to have contacted them beforehand. Thanks to the new Facebook update, companies can now also recruit customers who were not previously fans of the Facebook page. The new Facebook function “Offline store visitors” makes […]
A short Facebook engagement guide for 2017
We have come to the conclusion that the most important content of a Faceook Content Strategy can be divided into three areas: A) An analysis of the previous yearsB) A forecast or plan for the following years andC) Details to pay attention to when posting Which posts are currently working best? On the one hand, […]
Don’t have the necessary reach on your Facebook page?
No reach on your Facebook page? You don’t know why? We show you important tips on the topic and help you to have the necessary relevance on the newsfeed. One before off: Facebook regularly changes the newsfeed algorithm. Reach used to be easier. Today you are competing with many other business pagesso you won’t be […]
Brand awareness: Facebook advertising is important for all medium-sized companies
Facebook is a good alternative to other advertising options. New figures show that around 76% of all companies in Germany already use Facebook as a suitable advertising tool. More and more companies are using the Facebook Ads Manager. As a social media agency, we can provide some useful tips here. The biggest goal of most […]
