The smallest possible target group:
How micro-influencers are changing marketing!
When selecting influencers, many brands assume that bigger is better and opt for people with the largest number of followers. However, as marketing guru Seth Godin notes, marketing on such a large scale can sacrifice what makes you special in the first place. Instead of getting big, companies should look for the “smallest viable audience” […]
Insta-Influenza #2: How to analyze influencers via story views
In our last article, we introduced you to the Likeometer tool. Now that we’ve learned a lot about Instagram influencers, we received a nice tip this week. During our weekly reading, we came across an exciting article on Drum.com. There, an expert from a renowned agency is asked how measurements can be taken in influencer […]
