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Facebook opens Spark AR effects to everyone!
All users can now use the new Spark AR effects from Facebook on Instagram. In addition, artists can publish their work using the new Effect Gallery. The creation of AR effects has been around for some time, but until now they have only been made accessible to individual creators and have helped some influencers to […]
The smallest possible target group:
How micro-influencers are changing marketing!
When selecting influencers, many brands assume that bigger is better and opt for people with the largest number of followers. However, as marketing guru Seth Godin notes, marketing on such a large scale can sacrifice what makes you special in the first place. Instead of getting big, companies should look for the “smallest viable audience” […]
All Influencer Marketing Conference Munich 2019
Learn. Connect. Inspire. Influence. This was the motto on April 3, 2019 at the ICM Munich. The All Influencer Marketing Conference is already in Munich for the third time. Influencer marketing is more important than ever. Almost every company is already working with influencers or is planning to enter this field. And why not? No […]
Insta-Influenza #2: How to analyze influencers via story views
In our last article, we introduced you to the Likeometer tool. Now that we’ve learned a lot about Instagram influencers, we received a nice tip this week. During our weekly reading, we came across an exciting article on Drum.com. There, an expert from a renowned agency is asked how measurements can be taken in influencer […]
Instagram has influenza – How to analyze Instagram influencers
Instagram continues to grow nicely. As an agency, we also use this platform for some of our clients. Nevertheless, we always read skeptically between the lines because, as we all know, not all that glitters is gold. When we scroll through the suggestions in the Instagram news feed, we often have the feeling that we […]
