Tiktok marketing
Why you should bet on TikTok as a brand!
TikTok Marketing Agency
Have you ever heard of TikTok?
The video platform TikTok is one of the most successful apps in the world and is one of the most downloaded apps alongside Facebook and WhatsApp. But what makes the portal so successful and how can companies use TikTok successfully? We’ll tell you and help you with every step of TikTok marketing.
TikToks are short videos of varying lengths. Originally, TikTok was about playback-like singing of well-known chart songs. All TikTok videos can be edited and embellished with numerous effects, sounds and filters. Storytelling now also works via short stories in comedy format.
TikTok users are 54% female and 46% male. With 6.5 billion views per month, TikTok has definitely achieved a high level of relevance in Germany and the app is also reaching an ageing audience. The key to successful TikTok marketing is to recognize TikTok ‘s target group and use it correctly. Above all, it is crucial to familiarize yourself with the platform itself and the target group in order to be able to adapt the content to their interests and needs. Content is not just content on TikTok and just because Marketing Melanie wants to do TikTok now, there should of course be a plan behind it.
Tiktok Cases
How TikTok works
What do I have to do?
Videos, challenges and hashtags are particularly popular on TikTok, as their content demonstrates a possible creative mix. Challenges can generate masses of user-generated content from the TikTok community. The hashtags also encourage users to produce their own suitable videos. Collaboration with influencers on TikTok can be very effective here.
As an agency, we also already have a great case in store. Together with Constantin Entertainment, we used the platform for the live broadcast of Chris Tall’s show “darf er das” to interact with the fanbase. This allowed us to address the young target group in a perfectly appropriate way.
Advice, ideas, implementation and production. We help you in all steps of TikTok marketing and also have direct contacts at TIKTOK. If you want to advertise on TikTok, we have the right solution!
TikTok the new search engine?
Recently, TikTok has begun experimenting with linked keywords in comments and video descriptions that help users with discovery by connecting them to broader trends. Add to that the fact that TikTok.com overtook Google as the most visited domain in the world in 2021 according to data from Cloudflare, and a pretty clear picture is emerging that TikTok will be a major discovery target in 2022. So should you develop an SEO strategy for TikTok? It may seem unusual, but the stats don’t lie, and the insights here suggest that product discovery is on the rise in the app, which is currently the fastest growing social platform in the world.
Why is Tikok important for brands
TikTok is one of the fastest growing social platforms and has more than one billion active users per month worldwide. The platform allows users to create and share short videos with music, filters and other effects. TikTok is primarily popular with younger generations and offers a great opportunity for brands to reach a young and engaged audience.
A large, committed target group
TikTok is very popular with younger generations and is often used by teenagers and young adults. This audience is often difficult to reach, but TikTok offers a unique opportunity to connect and engage with them. Brands can reach a young audience on TikTok and connect with them in a way that is not possible on other social platforms.
Creative possibilities
TikTok offers a variety of creative ways for brands to create and share content. Using TikTok’s tools and features, brands can create unique videos that can capture users’ attention and go viral. For example, brands can create hashtag challenges that ask users to perform certain actions or create content that fits a specific theme. These challenges can help build a large and engaged community and raise awareness of a brand.
Viral reach
On TikTok, a single video can go viral in a short space of time and generate millions of views and likes. Brands can use this opportunity to quickly increase their reach and awareness of their brand. By using hashtags and creating content that can go viral, brands can expand their audience and attract attention.
Authenticity
TikTok has a very informal and authentic tone. Users do not expect highly polished content, but often prefer raw and spontaneous videos. Brands can use this opportunity to present themselves as authentic and approachable. By creating videos that reflect the tone and feel of TikTok, brands can build a genuine relationship with their target audience and gain their trust.
Influencer marketing
Influencer marketing is very popular on TikTok and brands can work with influential users to expand their reach and engage their audience. Influencers often have a large and engaged following and can help raise awareness of a brand and drive sales. Brands can work with influencers to create hashtag challenges or feature products in their videos.
How many users does TikTok have?
TikTok has more than 900 million daily users worldwide and is the most popular social media network in the world, especially when it comes to downloads. In 2021, the number of users in Germany was around 10 million. TikTok is also becoming increasingly popular in Germany.
