Facebook user figures still look solid and stable in the last quarter. Contrary to the opinion of many critics, who see stagnation and a slump, the platform continues to grow.
How do companies reach their users?
When we as an agency talk to clients about “placing ads” in the initial meeting, most of them immediately think of “buying likes”. However, there is a significant difference here! While buying “likes/followers” means buying “dead accounts” from all over the world, Facebook advertising allows you to draw the attention of active users to your own offers.
So what is Facebook advertising?
Ads are paid messages from companies that allow them to reach different people. Advertisers can create Facebook campaigns and specify a wide variety of goals. For example: You have a website and want to attract more people to your website. In the Ads Manager, you then take the necessary steps to advertise your goal correctly.
The Ad Manager offers you various placement options.
In the guide to Facebook ads, you can find out what the different ad types look like depending on their placement.
Do you need advice for an advertising campaign? We will be happy to advise you.
