Almost all companies nowadays use social media and have their own social media presence.
Many companies often don’t know how to use their channels in a targeted and lucrative way to achieve their goals. They run a few Facebook ads here and there and try out YouTube ads. In the end, companies spend far too much money on clicks, likes and leads.
Not every company can afford a data analyst and although Facebook, for example, provides all the necessary information for perfect target group creation, not many people want to deal with it. Social media thrives on a stringent red “editorial thread” that should be clearly thought through at least once a month. Quality is more important here than quantity. Quickly uploading a picture or sharing a post is not enough to position your product or service, for example.
This is where the much-cited “influencer marketing” comes into play.
- But what are influencers?
- How do you achieve this?
- And how does this benefit your company?
Influencers are users who influence other users or people through their social media presence.
Influencer campaigns on various social media channels contribute to a company’s brand awareness. Professional collaborations with credible and authentic influencers significantly increase brand awareness!
Relevant for Instagram:
Instagram’s user numbers also look great in Germany! (9 million users in Germany alone)
Companies reach many people via this channel in particular. As the platform has a primarily visual focus, companies need to rethink here too. Bold advertising, as was once the case in newspapers, no longer resonates with users. And so many companies have to present their products/services in a different way. (Keyword: storytelling/native content).
So if companies adhere to such rules, the influencers and the resulting user-generated content can “user-generated content”, the desired target group can be addressed correctly.
Are you interested in influencer marketing? Then simply send us an email. We will be happy to advise you.
