Content Cannons

Content Marketing

Good Content is King

We develop the right content for you — whether blog marketing, video productions or professional photo shoots. Content that excites your target audience and converts.

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// Content in Numbers

Why Content Marketing?

favorite

70%

Prefer Content

70% of consumers prefer to learn about a company through content rather than traditional advertising.

savings

62%

More Affordable

Content marketing costs 62% less than traditional marketing while generating more qualified leads at the same time.

speed

8x

Better Conversion

Companies with a content strategy achieve up to 8x higher conversion rates than those without content marketing.

// Our Content Services

Content Formats

From concept to publication.

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Photo Shoots

Professional product photography, team shoots and lifestyle content. Visual content that presents your brand authentically.

ProductLifestyleTeam
article

Blog Marketing

SEO-optimised blog articles that underline your expertise and generate organic traffic. Content with long-term value.

SEOEditorialStorytelling
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Video Marketing

From short social clips to elaborate brand films. Video content that evokes emotions and conveys your message.

ReelsBrand FilmTutorials

// Target Group Appropriate

B2B vs B2C

Different target audiences need different approaches. We know the differences and adapt the content accordingly.

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B2B Content

  • check_circleThought Leadership Articles
  • check_circleWhitepapers & Case Studies
  • check_circleLinkedIn-optimised Formats
  • check_circleIndustry-specific Expertise
  • check_circleLead Generation Content
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B2C Content

  • check_circleEmotional Storytelling
  • check_circleSocial Media Snackable Content
  • check_circleInfluencer Collaborations
  • check_circleCommunity Building
  • check_circleViral Campaigns

// FAQ

FAQ

What is the difference between content marketing and social media marketing?expand_more
Content marketing is the overarching strategy for creating valuable content, while social media marketing is a distribution channel for it. Good content marketing delivers the substance that is then distributed via social media, newsletters and other channels.
Which content formats work best right now?expand_more
Short-form videos (Reels, TikToks) currently achieve the highest organic reach. For thought leadership, carousel posts and long-form articles work very well. We develop a format mix that suits your target audience and resources.
How do you measure the success of content marketing?expand_more
We measure content marketing success based on reach, engagement rate, website traffic, time on page and ultimately conversions. We set clear KPIs per content piece and track the entire funnel from awareness to conversion.
Do you also offer high-end video production?expand_more
Yes, our in-house production team covers the full range — from cinematic image films and campaign spots to quick TikTok shoots and UGC-style content. Everything from one source, including post-production with color grading, motion graphics and sound design.
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Content ready?

Let's develop content together that excites your target audience — whether blog, video or photo. Good Content is King.

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