TikTok Marketing Partner

TikTok Marketing

Why your brand should bet on TikTok — the world's fastest-growing platform offers unique opportunities for reach, engagement and viral growth.

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TikTok Stats

Platform Reach

Global user data

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Daily active users900+ M

Monthly views in DE6.5 Bn

Gender (f / m)54% / 46%

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// Vertical Video

TikTok Content Preview

Vertical video formats that generate maximum reach on TikTok.

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play_arrow1.2M

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play_arrow847K

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play_arrow2.3M

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play_arrow563K

Example content formats — videos coming soon

// Why TikTok

Why TikTok for Brands

TikTok offers brands unique opportunities to authentically reach younger audiences and achieve viral growth.

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Engaged Audience

Large, engaged audience among younger generations — Gen Z and Millennials are daily active users who interact intensively with content.

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Creative Tools

Creative opportunities with unique tools like Duets, Stitches, effects and sounds — content creation has never been easier.

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Viral Reach

A single video can reach millions — the algorithm rewards good content regardless of follower count.

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Authenticity

An informal tone is expected — brands can present themselves as human and approachable, without the high-gloss pressure of other platforms.

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Influencer Marketing

TikTok creators have enormous influence on purchase decisions — creator collaborations are authentic and conversion-strong.

// Paradigm Shift

TikTok as Search Engine

TikTok has overtaken Google as the most-visited domain. Young users no longer only search on Google — they search for restaurants, products, tutorials and inspiration directly on TikTok.

For brands this means: those who are not visible on TikTok will simply not be found by the next generation. Search engine optimisation now also takes place on TikTok.

DiscoverySEO on TikTokIntent-BasedGen Z First

Search Shift

Google vs. TikTok

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TikTok#1 Domain

Most visited domain worldwide

// Case Study

Constantin Entertainment

Chris Tall Show "Darf er das?" — successful TikTok campaign with measurable results.

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Consulting, ideas, execution and production. Direct contacts at TikTok.

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Constantin Entertainment

Chris Tall — "Darf er das?"

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Consulting

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Ideas

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Execution

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Production

verifiedTikTok Marketing Partner Status

// FAQ

FAQ

Is TikTok marketing only suitable for young audiences?expand_more

No, TikTok has evolved far beyond Gen Z. Over 30% of users are now aged 25-44. Especially in finance, career and lifestyle niches, TikTok also reaches older target groups effectively.

How do TikTok Ads work and what do they cost?expand_more

TikTok Ads run through the TikTok Ads Manager and offer formats like In-Feed Ads, TopView and Branded Hashtag Challenges. Costs start at around 20-50 euros daily budget, with CPMs often cheaper than Meta.

How does a viral TikTok post come about?expand_more

Viral TikToks are created through a combination of trend relevance, authentic storytelling and the first 2-second hook. We analyse current trends and develop concepts that fit your brand and serve the algorithm.

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Ready for TikTok?

We help brands go viral on TikTok — with strategic consulting, creative content and data-driven campaigns. As TikTok Marketing Partner we have direct access to the platform.

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