Content Marketing

91% of B2B marketers and 86% of B2C marketers use content marketing using an average of 12 different tactics.

B2C marketers use more mobile content / apps, print magazines and print newsletters, whereas B2B marketers tend to white papers, case studies, webinars and research reports.

Facebook is the most used social medium for B2C marketers, while B2B marketers trust LinkedIn.

In practice, B2B topics and content differ from B2C topics. We help you to recognize your target group and use content in a targeted manner.

Priorities and goals in content marketing

Content marketing requires patience and perseverance – if you own it, you have a long-term advantage. Branding and customer acquisition are key objectives in both B2C and B2B. 77% of B2C marketers see customer loyalty and loyalty as a top priority. 43% of SEOs optimize their content for the search engine at the same time.

What role does social media play?

Awareness is a crucial first step in the content marketing funnel. Social media have proven to be a crucial tool in the B2C area. The more likes and shares the content gets, the more users see the content. But in the B2B area too, social media are becoming increasingly relevant. Here it is particularly important to use the attention gained to address and convince the target group with really informative and convincing content.

Challenges in content marketing

There are also challenges in content marketing. If you want to be successful online, you have to convince search engines and users. For many companies, one of the biggest challenges is finding enough appealing and relevant content. But there is a solution for every challenge. We can help you develop the right content marketing strategy for your company.

The most effective content marketers are those who

… have more budget available.

… use a higher number of tactics and multiple social networks for content seeding.

… regularly adapt your content to specific target groups. Content marketing is increasingly merging with the world around us due to technical developments. Some of the course will always be set anew and creativity is required because content marketing will become more and more dynamic, current and interactive. Therefore, advertisers should always keep an eye on the current trends if they want to maintain modern corporate communication and use their marketing budget in a targeted manner.