Content Marketing
Content cannons
Content Marketing Agency Munich
Good content is king
Content marketing is the magic word for the communication strategy of the present and future. Awareness of high-quality content is on the rise and content marketing is one of the latest trends in online marketing. More and more companies are developing content and strategies around this topic.
Useful content creates added value for prospects and customers, building long-term trust, relationships and customer loyalty.
The figures speak for themselves:
- 70 percent of consumers prefer to obtain information via content rather than ads
- Content marketing costs 62 percent less than other marketing activities.
- Conversion rate: Content marketing achieves eight times better conversion rates across all marketing channels than other marketing activities.
- Search engine optimization: Content marketing is also part of search engine optimization (SEO).
70 percent
70 percent of consumers prefer to obtain information via content rather than advertisements.
Content Marketing
Content marketing costs 62 percent less than other marketing activities.
Conversion rate
Content marketing achieves eight times better conversion rates across all marketing channels than other marketing activities.
Search engine optimization
Content marketing is also part of search engine optimization (SEO).
How social media agencies proceed
Photo shootings
We produce the right photo content for you. Together with our network of photographers and Photoshop professionals, we put your brand in the limelight and create inspiring campaigns on Instagram, Pinterest and more.
Blog Marketing
Blog marketing has also become an integral part of the marketing mix for many companies. In this area, we have a large network of copywriters, journalists and SEO specialists who promote the topic of blog marketing for many of our clients.
Video marketing
Video has become so popular and important in content marketing that we produce video content for our social media clients on an almost daily basis. Our experienced team has already produced successful moving image campaigns for a wide range of companies and industries and will be happy to advise you on which video formats are suitable for your online marketing.
Content marketing in the context of your company
Content marketing B2B vs. B2C
- 91% of B2B marketers and 86% of B2C marketers use content marketing, with an average of 12 different tactics being used.
- B2C marketers use more mobile content/apps, print magazines and print newsletters, whereas B2B marketers tend to use white papers, case studies, webinars and research reports.
- Facebook is the most used social medium among B2C marketers, while B2B marketers rely on LinkedIn.
B2B topics and content differ in practice from B2C topics. We help you to identify your target group and use content in a targeted manner.
Priorities and goals in content marketing
Content marketing requires patience and perseverance – those who have them will gain a long-term advantage. Branding and customer acquisition are among the key objectives in both the B2C and B2B sectors. 77% of B2C marketers see customer retention and loyalty as a top priority. 43% of SEOs also optimize their content for the search engine during creation.
Challenges in content marketing
There are also challenges when it comes to content marketing. If you want to be successful online, you have to convince search engines and users. For many companies, finding enough appealing and relevant content is one of the biggest challenges. But there is a solution for every challenge. We can help you develop the right content marketing strategy for your company.
The most effective content marketers are those who …
… have more budget available.
… use a higher number of tactics and multiple social networks for content seeding.
… regularly adapt their content to specific target groups.
Content marketing is merging more and more with the world around us thanks to technological developments. The course will always be set anew and creativity is required, because content marketing will become increasingly dynamic, up-to-date and interactive. Advertisers should therefore always keep an eye on current trends if they want to maintain modern corporate communication and make targeted use of their marketing budget.
What role does social media play?
Awareness is a crucial first step in the content marketing funnel. Social media has proven to be a crucial tool in the B2C sector. The more likes and shares the content receives, the more users see the content But social media is also becoming increasingly relevant in the B2B sector. Here, it is particularly important to use the attention gained to address and convince the target group with truly informative and convincing content.
