All users can now use the new Spark AR effects from Facebook on Instagram. In addition, artists can publish their work using the new Effect Gallery.

The creation of AR effects has been around for some time, but until now they have only been made accessible to individual creators and have helped some influencers to gain more followers. From now on, everyone has the opportunity to express themselves artistically.

Various apps such as FaceApp and Snapchat show just how popular all forms of face filters are. However, the features only became really popular at the end of the year when a whole range of influencers took advantage of the AR effects.

The use of these filters could even pay off for influencers. They could effectively increase their follower numbers – also because followers can only use the creators’ specially created filters in the app if they also follow them.

The popularity of the effects

So far, over a billion people have already used the AR effects on Instagram and Facebook. This number should now increase significantly thanks to the usage options for everyone on Instagram. With Spark AR, Facebook ultimately wants to use the unique digital potential of augmented reality in particular to embellish stories, add nuance or simply make them more media-effective. This should appeal to many Instagrammers.

Various opportunities for Instagrammers

Instagrammers now have various creative options for adding suitable and imaginative filters to events and happenings. Influencers and artists who are active on Instagram in particular have no limits when it comes to creating innovative new presentations with Spark AR.

We have tested Spark Ar and give it a thumbs up! We are looking forward to your stories.